Privacy policy

Privacy Policy

1. Introduction
WHITAKER TV, LLC (“WHITAKER TV,” “we” or “us”) respects your privacy. This Privacy Policy
explains the collection, use, and sharing of information from or about you in connection with your use
of the WHITAKER TV Services. The term “WHITAKER TV Services” refers to our video service,
including the selection of television shows, clips, movies, and other content we offer (collectively, the
“Content”) and our player for viewing the Content (the “Video Player”), as well as any other products,
features, tools, materials, or other services offered from time to time by WHITAKER TV through a
variety of Access Points. The term “Access Points” refers to, collectively, the www.whitakertv.com
website (the “WHITAKER TV Site”), applications, and other places through which the WHITAKER
TV Services may be accessed, including websites and applications of WHITAKER TV third-party
distribution partners and other websites where users or website operators are permitted to embed or
have otherwise licensed the Video Player. By viewing any Content or otherwise using the
WHITAKER TV Services, whether you are a subscriber, other registered user, or a visitor who has
not subscribed to or registered for the WHITAKER TV Services, you consent to the collection and
use of information from or about you as explained in this Privacy Policy. If you do not consent to the
collection and use of information from or about you in accordance with this Privacy Policy, then you
may not use the WHITAKER TV Services. Please note that the website addresses (i.e., URLs)
included within this Privacy Policy may not function as hyperlinks on all the Access Points. To view
this Privacy Policy with clickable hyperlinks, please visit the WHITAKER TV Site on your computer.
2. Information We Collect
WHITAKER TV may collect the following information from or about you:
• Information You Provide to Us. We collect information you provide to us. For instance, when
you register to use the WHITAKER TV Services, we may collect your name, email address,
birth date, gender, credit card information, billing address, ZIP code, and other information.
In addition, WHITAKER TV may collect information you provide to us when you respond to
surveys, set your preferences, contact WHITAKER TV through customer service or by other
means, or participate in promotions that WHITAKER TV may offer from time to time.
WHITAKER TV also allows multiple profiles to be set up under one account, so we may
collect information you provide to us if you create a profile.
• Usage and Log Data. We collect information when you use the WHITAKER TV Services or
view WHITAKER TV advertising outside of the WHITAKER TV Services. Examples of this
information may include your IP address, device, browser and software characteristics (such
as type and operating system), location (which may include precise location data), activity on
the WHITAKER TV Services including information about the videos you view on WHITAKER
TV (e.g., show titles and episode names), page views, ad data, referral URLs, network state,
device identifiers or other unique identifiers such as advertising identifiers (e.g., “ad-ID” or
“IDFA”) and identifiers associated with browser cookies (see our description of “Cookies and
Local Storage” below), and carrier information.
• Data Collected Through Cookies and Similar Technologies. Like many online services, we
use various technologies to collect usage data and store preferences. We may collect
information through other kinds of local storage (also referred to as “Flash cookies”) and
HTML5 local storage, including in connection with features such as volume/mute settings for
the Video Player. Because these technologies are similar to browser cookies, they are
sometimes called “browser cookies,” even though they may be stored in different parts of
your computer. Most Internet browsers automatically accept cookies. You can instruct your
browser, by changing its settings, to stop accepting cookies or to prompt you before
accepting a cookie from the websites you visit. For information about disabling cookies or
deleting information contained in Flash cookies, please click here. Please note that disabling
cookies or deleting information contained in cookies or Flash cookies may interfere with the
performance and features of the WHITAKER TV Services, including the Video Player. For
example, we may not be able to store your preferences or login information or customize the
Content and advertising to your viewing habits.
• Web Beacons or Pixels. In addition to cookies, we may use other technologies such as web
beacons or pixel tags, which can be embedded in web pages, videos, or emails, to collect
certain types of information from your browser or device, check whether you have viewed a
particular web page, ad, or email message, and determine, among other things, the time and
date on which you viewed the Content, the IP address of your computer, and the URL of the
web page from which the Content was viewed.
• Mobile Device Identifiers and Software Development Kits (“SDKs”). We may use or work with
third parties including our business partners and service providers who use mobile SDKs to
collect information, such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and information
related to how mobile devices interact with the WHITAKER TV Services. An SDK is
computer code that app developers can include in their apps to enable ads to be shown,
data to be collected and related services and functionality to be implemented. A mobile SDK
is in effect the mobile app version of a pixel tag or beacon. We may use this technology, for
instance, to analyze how you interact with Content and advertisements and to enable
analytics or other features through mobile devices.
• Account and Profile Data from Third-Party Services. If you choose to log-in, access or
otherwise connect to the WHITAKER TV Services, or contact WHITAKER TV, through a
third-party service (such as Facebook), we may, for example, collect your user ID and user
name associated with that service, as well as any information you make public using that
service. We may also collect information you have authorized the service to share with us
(such as your user ID, billing information, public profile information, email address, birthday,
friends list, pages you have “liked” and other account and profile data).
• Third-Party Data. We may collect information about you from other sources, such as data
aggregators, public databases, and our business partners. Examples of this may include
information (whether identified, de-identified or anonymous, and whether collected online or
offline) about your interests, demographic data, purchasing behavior, and your activities
online (such as websites visited and advertisements viewed).
We may combine the information we collect from or about you and use it in the manner described in
this Privacy Policy or as otherwise permitted by law.
3. Use of Information We Collect
Use in General. We use the information we collect from or about you in order to help deliver a firstclass
user experience. Our use of this information may include the following:
• providing the WHITAKER TV Services;
• contacting you, including for promotional purposes;
• customizing the Content and advertising you view and evaluating how well the Content and
advertising perform;
• identifying Content, you share;
• customizing recommendations;
• conducting research;
• compiling aggregate data for internal and external business purposes;
• preventing potentially illegal or harmful activities, including fraud;
• protecting your and our rights;
• other uses in accordance with our Terms of Use; and
• any other purpose that is disclosed to you at the time we collect the information or that is
related to a request made by you.
Use of Payment Information. We use payment information, such as credit card numbers and billing
ZIP code, to help provide the WHITAKER TV Services. For example, we use payment information to
process payments from a subscriber (we use a third-party payment processor to do this), to retrieve
account information for a subscriber, to determine whether a subscriber is eligible for promotions,
and to detect abuse of the WHITAKER TV Services.
Use of Precise Location Data. In order to access certain WHITAKER TV Services from your mobile
device, you may be required to share your device’s precise location data (e.g., latitude and
longitude) with us. In addition to providing you with certain WHITAKER TV Services, this also
enables us to serve you Content related to your local area such as news and sports, depending on
your subscription. This data may also be used to tailor advertising to you based on your location. To
learn more about your choices with respect to our collection and use of precise location data, please
see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).
Use of Aggregate or De-Identified Information. In addition to the individual data use described in this
Privacy Policy, we may aggregate information about you and other individuals together, or otherwise
“de-identify” the information about you (which means that the information does not identify you
personally). We may use information in these forms for any legitimate business purpose, including
for research and analysis, administration of the WHITAKER TV Services, advertising (e.g., improving
our targeting efforts), and promotional purposes.
4. Sharing Information with Third Parties
We may share information collected from or about you with third parties as explained further below,
including business partners, social networking services, service providers, advertisers, and other
companies that are not affiliated with WHITAKER TV.
Business Partners. We work with a number of business partners who help us offer the WHITAKER
TV Services, including, for example, our content programmers, distributors, and corporate owners.
We may share information collected from or about you with such business partners.
Social Networking Services. When you choose to share information with social networking services
about your activities on the WHITAKER TV Services, including shows you watch or like on
WHITAKER TV, information about you and your activities will be shared with that social network.
Sharing with Facebook. In addition to WHITAKER TV collecting certain information from Facebook
(as described in Section 2 (“Information We Collect”), if you connect your WHITAKER TV and
Facebook accounts, you may choose to share information about your activities on the WHITAKER
TV Services with Facebook and its users, including publishing shows you watch to Facebook. If you
visit WHITAKER TV while logged into Facebook, then Facebook may be able to identify your
browser and associate the technical information provided by your web browser with other
information that Facebook already has about you. In addition, when you choose to share information
about your activities on the WHITAKER TV Services with Facebook, WHITAKER TV may send
information about you to Facebook. Facebook may make that information visible to Facebook users
in accordance with applicable law, Facebook’s data policy, and your Facebook privacy settings. We
recommend that you familiarize yourself with Facebook’s data policy and privacy controls.
Service Providers. We may share the information collected from or about you with companies that
provide services to us and our business partners, including companies that assist with payment
processing, analytics, data processing and management (e.g., to facilitate our targeted advertising
and marketing efforts), account management, hosting, customer and technical support, marketing
(e.g., email, online or direct mail communications) and other services.
Your Browsers and Devices. We may work with service providers who use information collected
from or about you to help us identify the browsers and devices you use for various purposes,
including for targeted advertising, analytics, attribution, and measurement purposes. For example,
these service providers (along with WHITAKER TV) may use your activity on one browser or device
to serve you with more tailored advertising on another browser or device. In connection with your
use of browsers and devices, please note that certain opt out choices you have as described in
Section 7 (“Your Choices, Including Opt-Out Options”) apply only to the specific browser or device
from which you opt out.
Advertisers and Advertising-Related Service Providers. We may share the information collected from
or about you in encrypted, aggregated, or de-identified forms with advertisers and service providers
that perform advertising-related services for us and our business partners in order to tailor
advertisements, measure and improve advertising effectiveness, and enable other enhancements.
This information includes your use of the WHITAKER TV Services, websites you visited,
advertisements you viewed, and your other activities online.
Audience Measurement Providers. Our business partners, such as content programmers, as well as
our advertisers, seek to measure the performance of their creative material across many platforms,
including the WHITAKER TV Services. Accordingly, WHITAKER TV may permit the use of thirdparty
measurement software that enables third parties (such as Nielsen) to include your viewing on
the WHITAKER TV Services in calculating measurement statistics such as TV Ratings. To learn
more about your choices with respect to Nielsen measurement software, please see the information
we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).
Third Parties When Required by Law or When Necessary to Protect Your or Our Rights. In some
instances, we may disclose information from or about you without providing you a choice. For
example, we may disclose your information in the following ways: to protect the legal rights of
WHITAKER TV and our affiliates or partners, and each of our respective equity holders, directors,
officers, employees, agents, and business partners; to protect the safety and security of users of the
WHITAKER TV Services or third parties; to enforce our Terms of Use; to protect against fraud; for
risk management purposes; and to comply with or respond to the law or legal process or a request
for cooperation by a government entity, whether or not legally required. If you notify us that you
believe your legal rights have been violated by WHITAKER TV or another user of the WHITAKER
TV Services, we may provide the information that you provide to us to others to the extent that we
believe it is necessary to evaluate and respond to your complaint.
Third Parties in Connection with Certain Transactions. If we sell all or part of our business, make a
transfer of assets, or otherwise might be involved in a change of control transaction, or in the event
of bankruptcy, we may transfer information from or about you to one or more third parties as part of
the transaction, including the due diligence process.
Parties with Your Consent or When You Otherwise Choose to Share. In addition to the sharing
described in this Privacy Policy, we may share any information from or about you with any party
when we have your consent or when you otherwise choose to share such information, including as
set forth below in Section 5 (“Sharing What You Watch”). Also, certain functions within the
WHITAKER TV Services may give you the option to share information about your activities on the
WHITAKER TV Services, for example, by email, text message, social networking, or other sharing
function.
5. Sharing What You Watch
We may ask for your consent to WHITAKER TV sharing information about the videos you view on
WHITAKER TV (e.g., show titles and episode names) (“Viewing Information”) together with your
personal information that we may collect (e.g., name, address, email address, and precise location
data) with our content programmers, service providers, and other third parties set forth in Section 4
(“Sharing Information with Third Parties”). This information may help WHITAKER TV or these third
parties personalize your experience by providing you with more tailored content, features, and ads
on WHITAKER TV as well as on other platforms and services. Please note that we request consent
on a per-profile basis (i.e., for each profile) and therefore the consent provided for one profile does
not apply to the consent of any other profile associated with the account. To learn how to view or
change your consent preference, please see the information we have provided in Section 7 (“Your
Choices, Including Opt-Out Options”). For clarity, even if you have not consented to WHITAKER TV
sharing Viewing Information together with your personal information, we may still share information
collected from or about you as otherwise permitted in this Privacy Policy. For example, we may still
share Viewing Information together with account or device information that does not personally
identify you (such as IP address and advertising identifiers).
6. Advertising
We advertise WHITAKER TV both on the WHITAKER TV Services as well as on other platforms and
services. We also display advertisements from other companies on the WHITAKER TV Services,
often enabling users to interact with the advertisements or click through to websites or other
properties owned or operated by other companies. This section provides additional information
about the collection and use of information from or about you in connection with such advertising.
Use of Cookies and Similar Technology in Third-Party Advertising. Advertisers, advertising
technology companies, and service providers that perform advertising-related services for
WHITAKER TV and our business partners may use cookies and similar technologies (including for
example those described in Section 2 (“Information We Collect”)) to collect information from or about
you through the WHITAKER TV Services in order to tailor advertisements, measure advertising
effectiveness, and enable other enhancements. This information may relate to your use of the
WHITAKER TV Services, websites you visited, advertisements you viewed, and your other activities
online. Advertising that is based on information collected from or about you across websites,
applications and other platforms over time is known as interest-based or online behavioral
advertising.
Viewing Ads. When you view an advertisement, whether or not you click on it, or when you interact
with an advertisement, the advertiser, advertising technology companies, and service providers that
perform advertising-related services for us and our business partners may collect some information
from or about you. The information practices of these third parties are governed by their own privacy
policies and are not governed by this Privacy Policy. Please be aware that WHITAKER TV does not
notify you when you have chosen to click through to another website or property when using the
WHITAKER TV Services. We recommend that you familiarize yourself with the privacy policies of
such websites or properties to determine how they use or share any information they separately
collect from you.
7. Your Choices, Including Opt-Out Options
You have the following choices regarding how we and third parties use certain information collected
from or about you. WHITAKER TV is committed to complying with the Digital Advertising Alliance
(“DAA”) Self-Regulatory Principles for Online Behavioral Advertising and the DAA Application of
Self-Regulatory Principles for the Mobile Environment.
You may opt out of receiving promotional communications from WHITAKER TV by accessing your
account. You may also opt out of certain promotional communications by clicking the “unsubscribe”
link in a particular promotional communication. Please note that you cannot opt out from receiving all
communications from WHITAKER TV, including administrative messages, service announcements,
and messages regarding the terms and conditions of your account because those may contain
important information. You can choose to receive push notifications from WHITAKER TV on your
device. If you do not wish to receive push notifications, you can use your device’s settings to turn
them off.
Some of the third parties that collect information from or about you on the WHITAKER TV Services
in order to provide more relevant advertising to you on websites participate in the DAA SelfRegulatory
Program for Online Behavioral Advertising. This program offers a centralized location
where users can make choices about the use of their information for online behavioral advertising.
To learn more and to make choices about the use of your information for online behavioral
advertising on websites, please click here. Please note that if you opt out of online behavioral
advertising using this method, this opt-out will only apply to the specific browser or device from
which you opt out.
In addition, some of the advertisers, advertising technology companies, and service providers that
perform advertising-related services for us and our business partners may be members of the
Network Advertising Initiative (“NAI”), a cooperative of online marketing companies that offers a
centralized tool for opting out of interest-based advertising delivered by each of its member
companies. Please note that if you opt out of interest-based advertising using this method, this optout
will only apply to the specific browser or device from which you opt out.
Some of the third parties that collect information from or about you on the WHITAKER TV Services
in order to provide more relevant advertising to you within mobile applications participate in the DAA
Self-Regulatory Program for Online Behavioral Advertising. This program offers a mobile application
called the “AppChoices,” which provides a centralized location where users can make choices about
the use of their information for online behavioral advertising within the mobile application
environment. The AppChoices application can be downloaded from your mobile device at
www.aboutads.info/appchoices or from your device’s app store. Please note that if you opt out of
online behavioral advertising using this method, this opt-out will only apply to your mobile device.
On your mobile device, you may also go to your device settings and select “Limit Ad Tracking” (for
iOS devices) or “Opt out of Interest-Based Ads” (for Android devices), which will allow you to limit
our use of information collected from or about your mobile device (such as precise l
programmers, service providers, and other third parties. If we have asked for your consent, you may
view or change your consent preference by logging into WHITAKER TV on your computer, going to
your account settings, and editing your profile. If you would like to consent to WHITAKER TV sharing
your Viewing Information together with your personal information, set your “Manage Video Sharing”
preference to “Yes.” If you would like to withdraw your consent, set your “Manage Video Sharing”
preference to “No.” You can change your consent on a case-by-case basis by changing your
“Manage Video Sharing” preference before viewing a video. Please allow us a few minutes to
process any changes to your preference.
If you are a California resident, you may be entitled to request certain information regarding our
disclosure, if any, of personal information (such as your name and contact information) to third
parties who wish to contact you or send you promotional information about their products and
services directly (as compared to when the third party is acting on our behalf or you have provided
your personal information as part of a co-promotion by WHITAKER TV and the third party).
8. Security and Account Access
We use a variety of physical, technical, and administrative measures to safeguard information in our
possession against loss, theft and unauthorized use, disclosure, and modification. For example, we
take steps to limit access to sensitive information from or about you to those WHITAKER TV
employees, agents, and contractors who have a legitimate business reason to access such
information. We also use measures like encryption and hashing to help protect sensitive information
when in transmission.
Despite these efforts, please note that there is always a possibility that a breach in data transmission
or storage may occur. We want you to feel confident in our security when using the WHITAKER TV
Services, but we cannot guarantee the security of any information from or about you 100% of the
time. Please refer to the U.S. Federal Trade Commission’s website for information on how to protect
yourself from identity theft.
Please note that if you allow others to use your account (including others you permit to set up
profiles under your account), they may be able to view information about your account or any of the
profiles under your account, including information about the videos you view and your email address.
9. Children
Children under 18 years of age are not permitted to register with WHITAKER TV. The WHITAKER
TV Services are not intended to be used by children without involvement and approval of a parent or
guardian.
10. Third-Party Access Points, Devices, and Links
The WHITAKER TV Services may be provided through third-party websites, applications and other
means of access operated by other companies (collectively, “Third-Party Access Points”). For
example, you can access the WHITAKER TV Services through websites of our distributors. In
addition, you may launch a Third-Party Access Point using various devices such as mobile devices
and Living Room Devices. The WHITAKER TV Services also may contain links to third-party
websites or applications. None of these Third-Party Access Points, devices, websites or applications
are operated by us, even if they contain our name or logo, and we are not responsible for the privacy
practices of their operators. Accordingly, we recommend that you review their privacy policies.
11. Deleting Your SET BROADCAST Account
You may delete your WHITAKER TV account, in accordance with our Terms of Use, or via the link
accessible on the Account page. You must cancel your subscription before you are able to delete
your account. Please note that, after you delete your account, we may retain some information from
or about you in accordance with applicable law, including for various legal, operational, accounting,
and auditing purposes.
12. Applicable Law
WHITAKER TV is headquartered in the U.S. and the WHITAKER TV Services are intended for users
in the U.S. By viewing any Content or otherwise using the WHITAKER TV Services, you consent to
the transfer of information to the U.S. to the extent applicable, and the collection, storage, and
processing of information under U.S. laws.
13. Changes to this Privacy Policy
From time to time, we may revise this Privacy Policy to reflect changes in the law or the WHITAKER
TV Services or for other reasons. Therefore, it is important to check the effective date posted at the
top of the Privacy Policy each time you visit the WHITAKER TV Site or use any of the WHITAKER
TV Services to ensure you are familiar with our most updated policies and practices. If we make any
material change to this Privacy Policy, we will notify you by posting a notice on the WHITAKER TV
Site. If you are a registered user, we will also send an email to the email address that you most
recently provided to us prior to the material change taking effect. Accordingly, please keep your
account information, including email address, updated. Any material change to this Privacy Policy
will be effective automatically 30 days after the revised Privacy Policy is first posted or, for users who
register or otherwise provide opt-in consent during this 30-day period, at the time of registration or
consent, as applicable.
14. Questions/Contacting Us
At WHITAKER TV, we expect that our first-class customer support team will be able to resolve most
issues you may have using the WHITAKER TV Services. You can find answers to frequently asked
questions or contact our customer support team by going to our help center. In addition, if you have
any questions regarding this Privacy Policy, you may email us at or contact us by mail addressed to:
WHITAKER TV, LLC- Attention: Legal Department
6689 ORCHARD LAKE RD 139 WEST BLOOMFIELD MI United States 48322
Thank you for taking the time to read this Privacy Policy. We hope you enjoy the WHITAKER TV
Services!